Tips To Improve Your Fiscal Fitness - My CCNB

Tips To Improve Your Fiscal Fitness

At first glance, the fitness industry and the world of finance might seem like an unusual pairing of subjects. However, as both the director of Marketing for CCNB, Coastal Carolina National Bank, and a fitness professional with over thirty years experience, I found these two industries are not as disparate as one might think.

A typical American family lists financial worries as one of the top causes of anxiety. Debt, cost of living, world economies in flux, and more demands on our finances can increase stress levels. If left unmanaged, stress can often manifest in the body as pain, and even trigger other serious illnesses.

According to a report by the Institute Of Medicine published in 2011, more than 100 million Americans suffer from chronic pain, resulting in $600 billion annually in medical treatments and lost productivity. The most pervasive complaints focus on back pain. 80% of all Americans claim to have suffered from back pain at some point in their lives. Increasing costs of healthcare, and a desire to avoid invasive surgery, are both valid reasons to pursue alternative treatments. Increasingly, Americans are seeking more holistic remedies, such as Yoga or complementary therapies like deep tissue massage to alleviate back pain.

When it comes to your spinal health, an ounce of prevention really is worth a pound of cure. In 2012, there were approximately 15 million Americans practicing Yoga and other forms of physical exercise as a healthy way to manage pain, reduce stress, and prevent injuries. However, if the underpinning of what’s really causing one’s pain is not fully addressed, any exercise-induced euphoria gained through exercise will be short lived. Budgeting your finances and maintaining a regular exercise regime takes both discipline and focus, but when both are achieved, the payoffs are great!

Having a healthy spine is vital to maintaining our mobility, but did you know that it could also relate to supporting yourself financially? Doctors often identify anxiety as the ‘real’ source of chronic pain after a physical injury or genetic disorder has been ruled out. According to Eastern philosophies, there’s a mind-body connection between spinal health and financial health. Eastern medicine draws parallels between your back –– the body’s physical support system, and finances –– our external support system. When financial challenges or insecurities arise concerning one’s ability to support him/herself (or business), emotions often manifest in the body as back pain. When a person’s financial situation improves, pain typically vanishes. A good way to thwart spinal episodes is by addressing monetary situations as soon as they arise. Avoiding pain could be just the incentive you need to establish a savings account for life’s unexpected moments.

If financial situations become imminent, one of the best things you can do is talk to your banker before problems become unmanageable. Banking with a local, community bank like Coastal Carolina National Bank is important because CCNB understands the ebb and flow of our local market, and we can provide you with solutions to help you succeed financially. Whether you have your mortgage with us, or you have a personal or commercial bank account with CCNB, we establish lasting relationships with our customers, and look for ways to keep you more fiscally fit. In several ways, we’ve got your back!

Whether you are aspiring to join a gym as a family, cultivating a daily Yoga practice, or taking steps towards living a happier, debt-free life, spend more time living, and less time worrying about money. If you have the discipline to go the distance, this is truly an attainable goal. For now, having a healthier attitude about money will bring you one step closer to achieving balance – even if your checkbook doesn’t – and that’s a great place to start.


Click here to download the article in its original format as published in South Carolina Woman Magazine.

Coastal Carolina National Bank (CCNB) is a Myrtle Beach-based community bank serving Horry, Georgetown, Brunswick, Aiken and Lexington Counties. CCNB is a healthy community bank focused on providing exceptional personalized service. We offer a full range of banking services designed to meet the specific needs of individuals and small to medium-sized businesses. CCNB is headquartered in Myrtle Beach and has additional branch locations in Garden City, Aiken, Columbia, Conway, and North Myrtle Beach. Call us toll-free at 866-418-9219 or visit for more information.